Volumes have been written about the return on investment (ROI) and total cost of ownership (TCO) of enterprise data deployments. Virtually every vendor has an analytical tool or calculator that spits out attractive PowerPoint charts about how much savings or efficiency a data initiative will bring to a company.
But I’m constantly shocked, in my dealings with corporate leadership, that so little attention is placed on the lifetime value of the data within the repository. As with social media, many corporate leaders are obsessed with “vanity metrics” related to the size of the database with no mention of data hygiene.
Added to this is the tendency for enterprise IT (and corporate management for that matter) to disproportionately focus on the investment in “containers” as opposed to deriving asset value from the “contents.”
Now it goes without saying that e-commerce-only enterprises like Amazon survives on their ability to develop predictive behavior metrics related to the value…
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